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Facebook 200-101題庫介紹
距離 200-101 考試只剩幾週，卻還抓不住複習重點嗎？NewDumps 為 Facebook Certified Marketing Science Professional 整理了 60 道精選練習題，讓你把有限的備考時間花在刀口上。2026 年最新版本現已上架，現在開始準備還來得及。
Facebook 200-101 考試概覽:
| 認證廠商: | Meta (Facebook) |
|---|---|
| 考試名稱: | Meta 認可行銷科學專業人員 |
| 考試代碼: | 200-101 |
| 支援語言: | English |
| 考試形式: | 選擇題, 情境式題目 |
| 考試時間: | 105 分鐘 |
| 實際考試題數: | 60 |
| 相關認證: | Meta 認證媒體規劃專業人員 Meta 認證媒體購買專業人員 Meta 認證數位行銷助理人員 |
| 及格分數: | 700/1000 |
| 證照有效期限: | 12 個月 |
| 考試費用: | USD 150 |
| 範例考題: | Facebook 200-101 範例考題 |
| 考試方式: | 線上監考模式或至 Pearson VUE 考場應考。 |
| 必備條件: | 無強制應考資格或前置考試要求。建議具備3至5年行銷分析、行銷科學、量化研究、數據分析或衡量策略相關經驗。 |
| 官方大綱網址: | https://www.facebook.com/business/learn/certification/exams/200-101-exam |
Facebook 200-101 考試大綱主題:
| 章節 | 權重 | 目標 |
|---|---|---|
| 確定商業目標與關鍵績效指標 | 15% | - 訂定商業目標
|
| 探究數據與數據來源 | 20% | - 數據蒐集與驗證
|
| 產生洞見與建議方案 | 15% | - 決策制定
|
| 設計衡量與研究方案 | 30% | - 測試方法論
|
| 分析數據與統計結果 | 20% | - 統計分析
|
關於 Facebook 200-101 認證，你可能想問的事
200-101（Meta 認可行銷科學專業人員）是 Meta (Facebook) 舉辦的認證考試，通過後可取得 Marketing Science Professional 認證，認證等級屬於 專業級。本考試與 Meta 認證數位行銷助理人員、Meta 認證媒體規劃專業人員、Meta 認證媒體購買專業人員 等認證相關，是規劃 Meta (Facebook) 認證路徑時的重要一環。準備 Facebook Certified Marketing Science Professional 時，建議搭配 NewDumps 的 60 道練習題，熟悉題型與出題方向。
依官方資訊，200-101 考試的題量為 60 題，考試時間為 105 分鐘。以這樣的題量與時間來看，平均每題可分配的作答時間相當有限，遇到沒把握的題目建議先標記、跳過，把時間留給有把握的部分，最後再回頭檢查。平時可用 NewDumps 的測試引擎做限時模考，提前適應時間壓力，正式上場才不會慌。
200-101 的通過分數為 700/1000，官方報名費為 USD 150。需要特別留意的是，一旦未通過，重考必須再次全額繳交報名費，時間與金錢成本都不低。建議在正式報名前，先用 NewDumps 的 60 道模擬試題自測，成績穩定達標後再預約考試。
報考 200-101 的前置條件為：無強制應考資格或前置考試要求。建議具備3至5年行銷分析、行銷科學、量化研究、數據分析或衡量策略相關經驗。。官方的報考規定可能隨時調整，建議報名前再到官方考試說明頁面確認最新資訊。
可以。NewDumps 提供 200-101 免費範例試題（Free PDF Demo），下載後即可檢視實際題型與解析品質，滿意再購買完整版。購買後享有 365 天免費更新，期間內題庫內容隨官方考綱同步修訂；更新期滿後若需續更，可享 50% 折扣優惠。
NewDumps 提供「退款保證」：購買後 60 天內參加 200-101 對應考試未通過，可申請全額退款。申請時需於考後 2 天內提交報名證明（准考證）影本與官方成績單（Score Report）PDF，考生姓名須與付款人姓名一致，我們會在 7 天內處理完成；購買後 3 天內應考、未實際參加考試、免費資料與過期訂單不適用。若不想退款，也可選擇免費更換兩個等值考試資料，並保留原購產品的更新服務。交付方面，付款成功後系統會在一分鐘內將產品寄至您的電子郵件信箱，可立即下載使用；若 2 小時內未收到，請聯絡客服協助。產品不限制安裝的電腦數量。
根據官方大綱，200-101 考試共分為 5 個領域，主要包括 分析數據與統計結果（20%）、確定商業目標與關鍵績效指標（15%）、設計衡量與研究方案（30%） 等。各領域的詳細子主題與配分，請參考上方的考試大綱區塊，那裡有最完整的說明。
最新的 Marketing Science Professional 200-101 免費考試真題：
問題 #1
An ecommerce brand is interested in understanding which approach delivers the highest ROAS. The advertiser is leveraging two distinct ad sets.
Ad Set A:
Budget: $100,000 Audience: Men, ages 45+ Creative: Product Focused
Ad Set B:
Budget: $120,000 Audience: Men, ages 18-44 Creative: Product Focused
Which two approaches could be recommended to analyze these campaigns? (Choose 2)
A. Randomized control trials
B. Segmentation analysis
C. Panel-based survey
D. A/B testing
問題 #2
A new energy beverage brand needs to measure its upcoming digital campaign using experimental design. The campaign will run through an ad network that specializes in delivering ads to the most suitable audiences according to the message that is being communicated. When approaching a measurement partner, it learns that their suggested methodology has the following characteristics:
* Splits the intended audiences into two groups: A and B
* Group A will be shown the brand's advertising
* Group B will be shown a public service announcement instead of the brand's ad
* A survey with at least 500 respondents per group will then be conducted focusing on brand favorability
* The scores will be compared between both groups
What should the brand manager expect from this experimental setup?
A. Outcome accuracy will depend on the type of public service announcement used
B. Outcome accuracy will be negatively affected due to the amount of survey responses
C. Outcomes will be biased due to low baseline awareness
D. Outcomes will be biased because audiences in both groups are likely to be different
問題 #3
A beverage brand plans to launch a World Cup campaign to generate awareness across digital, TV and print. It recently ran a marketing mix model to determine the performance of this campaign. The analysis proved that the campaign resulted in a lift in sales. Due to the high cost of World Cup ads, the ROI was $0.15, which is below their historical norms for campaigns.
How should the analysis help contextualize the results?
A. The campaign was contaminated by TV advertising
B. Awareness campaigns are not designed to drive conversions
C. Advertised across too many channels
D. Based on viewership of the World Cup, CPMs are particularly high
問題 #4
A startup ecommerce company is beginning to run media campaigns to increase sales. It is having trouble taking action from its media campaigns because of the high number of KPIs it is considering when analyzing results.
The startup company has been in the growth phase, so the focus has been on increasing the number of people who see ads for their products on Facebook. As the company grows, the focus is shifting towards generating sales. For its Facebook campaigns, the business is considering incremental purchases, incremental reach, CPMs, website visits, clicks and impressions.
Which metric should be prioritized to support the company's new Facebook marketing strategy?
A. Incremental purchases
B. Website visits
C. Incremental reach
D. Click-through rate
問題 #5
A newly launched costume brand advertising heavily on Google search has recently allocated 5% of its budget to Facebook ads. Its costumes sell for S45 or less. The brand ran an account level Conversion Lift to measure the proportion of sales generated by Facebook.
To reduce negative business impact, it chooses to run the test during its off-peak season. The test ran for two weeks, with a campaign budget of S5,000. From the internal sales data, it sees that a total of 70 purchases were made during the test period.
The results:
* Lift in view content: 27%
* Lift in add to cart: 15%
* Lift in purchases: Flat / No results available
* Cost per incremental add to cart: S56
What two conclusions could the advertiser draw based on the results? (Choose 2)
A. There were insufficient purchases during the test period to measure lift
B. Based on lift in add to cart events, the test reveals positive ROAS
C. There was insufficient statistical power to measure lift in purchases
D. Media share for Facebook was sufficient to measure lift in sales
問題與答案：
| 問題 #1 答案： D | 問題 #2 答案： C | 問題 #3 答案： C | 問題 #4 答案： D | 問題 #5 答案： B |
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你們軟件版本的題庫模擬了真實的考試情景，讓我做好了充足的準備。很開心，因此，我的200-101考試衣順利的通過了。