先試後買

A. Create a list of people who have clicked on a certain one of your Facebook posts

B. Use a customer file to match your customers with people on Facebook

C. Create a list of people who have visiting a certain page on a website

D. Facebook can create a custom audience in all of these ways

A. Relevance score can be found at all levels

B. Ad set level

C. Ad level

D. Campaign level

A. False

B. True

A. Instagram

B. Neither of these perform well at these

C. Facebook

D. Both perform equally as well

A. All of these are required

B. An Instagram Account

C. A Facebook page

D. A Business Manager Account

A. Total Ad Ratings

B. Social Ad Rating

C. Facebook Ad Ratings

D. International Ad Ratings

A. Manual Bid Amount & Accelerated Delivery

B. Automatic Bid Amount & Standard Delivery

C. Automatic Bid Amount & Accelerated Delivery

D. Manual Bid Amount & Standard Delivery

A. A method of optimizing ads based on likely future clicks

B. A delivery method which enables ads to be delivered to both people in a relationship

C. A method to show display ads on Facebook's trusted network of third party sites

D. A detailed targeting option, based on third party, offline data

A. An analytics tool that allows you to measure the effectiveness of your advertising

B. A process which Facebook uses to convert online data into offline information

C. A marketing solution powered by Artificial Intelligence which targets campaigns automatically

D. A cookie which stores information in the browser of all website visitors

A. Ad performance, conversions and campaign objective goals

B. Comparative ROI, reach and conversions

C. Brand awareness, impact and advert recall

D. Impressions, reach and CTR

A. Ads that appear before or during a video

B. Ads that appear only on the audience network

C. Ads that appear full screen

D. Ads that appear across the top of an App