問題1
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts. Which system flags store the business relationships of these contacts? Note: There are 2 correct answers to this question.
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts. Which system flags store the business relationships of these contacts? Note: There are 2 correct answers to this question.
正確答案: A,B
問題2
How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?
How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?
正確答案: C
問題3
Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.
Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.
正確答案: A,C
問題4
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?
正確答案: A
問題5
You want to change an attribute label in segmentation to make it more user friendly. How can you do this?
You want to change an attribute label in segmentation to make it more user friendly. How can you do this?
正確答案: A
問題6
You want to adapt or extend the standard reporting options. What underlying technology is used for this?
You want to adapt or extend the standard reporting options. What underlying technology is used for this?
正確答案: B
問題7
You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies.
You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies.
正確答案: B
問題8
You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?
You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?
正確答案: C
問題9
Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
正確答案: B
問題10
You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct answers to this question.
You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct answers to this question.
正確答案: B,D,E