A customer is starting a new children ' s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children ' s brand, however, they want to ensure opt-outs from the children ' s brand will NOT affect opt-ins at the enterprise. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

• A. Create a Business Unit Filter in All Subscribers List to record unsubscribers
• B. Create attributes for each child business unit in Profile Management to record unsubscribers
• C. Select " Use separate Subscription Center for this business unit " in Settings
• D. Select " Subscribers will be unsubscribed from this business unit only " in Settings

Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month.
Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?

• A. Decision Split Activity using only Contact Data
• B. Einstein Split Activity
• C. Decision Split Activity using both Contact and Journey Data
• D. Decision Split Activity using only Journey Data

Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

• A. Integrate an outside CMS with all these permissions built in.
• B. Edit the Content Permissions and Restrictions by Role setting for each user.
• C. Set up Approval Workflow and Share settings inside Marketing Cloud
• D. Build out an internal business governance and process to support this.

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?

• A. PublicationSubscriber
• B. EnterpriseAttribute
• C. ListSubscribers
• D. Subscribers

Northern Trail Outfitters (NTO) wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. Within the email re-engagement campaign, if the subscriber opens or clicks a message they will be removed from the campaign.
Which solution should the consultant implement?

• A. Multiple journeys focused on individual communication channels.
• B. An automation in Automation Studio that imports engagement data and creates a suppression audience.
• C. An automation within Automation Studio which leverages a Script Activities.
• D. A singular omni-channel Journey utilizing Push, Social and email channels.