Google Search Advertising Advanced Exam Practice Test : adwords-search認證

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Google adwords-search 考試大綱主題:

最新的 Adwords adwords-search 免費考試真題：

1. Kelly has created two ad groups for her realty business in Ohio. In both ad groups, she's identified the keyword 'Columbus Condos' for her ads. What problem exists within this scenario that could affect Kelly's ads?

A) Kelly should only have one ad group, not multiple groups.
B) By having two ad groups with the same keyword, Kelly may pay considerably more for her ads because the ads will appear twice in search results.
C) Kelly should not have keywords competing against one another.
D) Kelly should merge all the ads into one campaign so that her ads will show up twice in search results.

2. How often does Google calculate a quality score?

A) Once
B) Every time a keyword matches a search query
C) Hourly
D) Daily

3. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his
company, but the web address for his company is changing. He needs a way to quickly and
accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
B) Jerry can do this through Google AdWords editor and the Campaign Manager.
C) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
D) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.

4. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) CPM models
B) SEM based on web content
C) SEO for good web content
D) PPC models

5. Which of the following labels allows you to track conversions for the readers of a certain webpage?

A) Leads
B) View of a key page
C) Sign-ups
D) Other

問題與答案：